Privacy Policy

Last Updated: February 2026

Dog Lovers Magazine (“Company,” “we,” “us,” “our”) is committed to being transparent about our data practices. This Privacy Policy explains how we collect, use, disclose, share, and protect your information when you visit our website dogloversmagazine.co.uk (the “Site”). By using the Site, you consent to the practices described in this Privacy Policy.

1. Information We Collect

1.1 Information You Provide

We may collect information you voluntarily provide, including:

• Quiz responses, assessment answers, and interactive tool inputs
• Contact information (name, email address, phone number)
• Comments, feedback, or communications
• Survey responses
• Newsletter subscriptions
• Any other information you choose to provide

1.2 Automatically Collected Information

We and our third-party partners automatically collect certain information, including:

• IP address and approximate geographic location
• Browser type, version, and settings
• Operating system and platform
• Device type, model, and identifiers
• Referring URLs and exit pages
• Pages viewed and content accessed
• Time spent on pages and the Site
• Date, time, and frequency of visits
• Click patterns and links clicked (including affiliate links)
• Search queries on the Site
• Internet service provider

1.3 Cookies and Tracking Technologies

We use cookies, pixel tags, web beacons, and similar technologies to collect information. Types of cookies we use:

• Essential Cookies: Required for Site functionality
• Analytics Cookies: Help us understand how visitors use the Site
• Advertising Cookies: Used to deliver relevant ads and track ad performance
• Affiliate Tracking Cookies: Track referrals to merchant sites for commission purposes

You can control cookies through your browser settings, but disabling them may affect Site functionality.

2. How We Use Your Information

We may use collected information to:

• Provide and maintain the Site
• Generate quiz results and recommendations (for entertainment only)
• Analyse usage patterns and improve the Site
• Send promotional communications (with your consent)
• Display targeted advertisements
• Track affiliate referrals and earn commissions
• Detect and prevent fraud
• Comply with legal obligations

3. Affiliate Marketing and Commercial Relationships

When you click affiliate links on our Site:

• Cookies may be placed on your device to track the referral
• Information about your visit may be shared with merchants and affiliate networks
• We may receive commissions, fees, or other compensation if you make a purchase
• This information sharing is necessary for us to receive compensation for referrals

4. Sharing Your Information

We may share your information with:

4.1 Service Providers

Third parties who perform services on our behalf, including hosting, analytics, and email delivery.

4.2 Advertising Partners

We share information with advertising networks to deliver targeted advertisements, including:

• Meta Platforms, Inc. (Facebook/Instagram) via Meta Pixel
• Google LLC via Google Analytics and Google Ads
• Other advertising networks and data management platforms

4.3 Affiliate Partners and Merchants

When you click affiliate links, information may be shared with affiliate networks and merchants for tracking and commission purposes.

4.4 Legal Requirements

We may disclose information when required by law or to protect our rights and safety.

4.5 Business Transfers

In connection with a merger, acquisition, or sale of assets, your information may be transferred.

5. Third-Party Tracking and Advertising

Third parties may collect information about your online activities over time and across different websites. To opt out of interest-based advertising:

• Your Online Choices (UK/EU): www.youronlinechoices.eu
• Network Advertising Initiative: optout.networkadvertising.org
• Digital Advertising Alliance: optout.aboutads.info

6. Legal Basis for Processing (UK GDPR)

Purpose	Legal Basis
Site functionality	Legitimate interests
Analytics	Legitimate interests
Marketing communications	Consent
Advertising	Consent / Legitimate interests
Affiliate tracking	Legitimate interests
Legal compliance	Legal obligation

7. Your Rights Under UK GDPR

You have the following rights:

• Right of Access: Request a copy of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your data
• Right to Restrict Processing: Request limitation of processing
• Right to Data Portability: Receive your data in a portable format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent at any time

To exercise these rights, contact us using the details below. We will respond within one month.

8. Data Retention

We retain personal data only as long as necessary for the purposes collected. Typical retention periods:

• Analytics data: Up to 26 months
• Advertising data: 6-24 months (varies by platform)
• Contact information: Until you request deletion

9. Data Security

We implement reasonable security measures to protect your data. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. International Data Transfers

Your information may be transferred to and processed in countries outside the UK, including the United States. We implement appropriate safeguards for international transfers in accordance with UK data protection law.

11. Children’s Privacy

Our Site is not intended for children under 16. We do not knowingly collect personal data from children under 16. If you believe we have collected information from a child under 16, please contact us immediately.

12. Do Not Track Signals

Our Site does not currently respond to “Do Not Track” (DNT) browser signals.

13. Third-Party Links

Our Site contains links to third-party websites. We are not responsible for the privacy practices of third-party sites. We encourage you to review their privacy policies.

14. Changes to This Policy

We may update this Privacy Policy at any time. We will notify you of changes by posting the updated policy and revising the “Last Updated” date. Your continued use of the Site after changes constitutes acceptance.

15. Complaints

If you have concerns about our data practices, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

• Website: ico.org.uk
• Helpline: 0303 123 1113

16. California Privacy Rights

California residents may have additional rights under the CCPA/CPRA, including the right to know, delete, and opt-out of the sale of personal information. Contact us to exercise these rights.

17. Entertainment and Disclaimer Notice

As stated in our Terms of Use:

• This Site is for ENTERTAINMENT and INFORMATIONAL PURPOSES ONLY
• We are NOT veterinarians or medical professionals
• Nothing on this Site constitutes veterinary advice
• We may earn commissions from purchases made through our links
• Always consult a qualified veterinarian for pet health concerns

18. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

BY USING THIS SITE, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO THIS PRIVACY POLICY.